Previously featured here in the Solopress blog, HonestSlogans.com is a brutally funny website that reimagines what big brand slogans would say if they were a little more honest with consumers…
“I started Honest Slogans – What People Really Think as a Tumblr back in December of 2011,” says graphic designer Clif Dickens. “From there, I was on The Today Show Australia and was featured on sites such as AdWeek, BusinessInsider, BuzzFeed, Gizmodo, The Daily Mail, The Huffington Post and more. Since then, I’ve had such an amazing overflow of feedback from fans of my work, and I could not be happier to continue creating new ones on a weekly basis.”
Here’s 10 more cleverly reworked brand slogans from the HonestSlogans.com archives –
Bic – You Probably Didn’t Buy It
BuzzFeed – Nobody Cares Which Disney Character You’d Be
Febreze – Give Your House The Smell Of Freshly-Laundered Garbage
Kickstarter – Get Money For Absolutely Anything
Lea & Perrins – Whatevershire Sauce
Louis Vuitton – Probably Fake
Slim Fast – Not So
Taco Bell – Also Open When You’re Sober
Toblerone – The Airport Chocolate
English 
French 
Spanish 
German 
Italian 
Portuguese 
Dutch 
Polish 
Romanian 
Bulgarian 
Danish
Monsanto: Ruining everything to do with food since 1901
Love this, it’s true though. The Buzzfeed one is the one I like the most as I agree with it totally, get too many people on Facebook doing them an sharing it yet I couldn’t care less about what character or whatever they are
Gosh.. I expect if I was brutally honest with my branding I would find myself out of a job.. still, would be hilarious!
My favourite has got to be the Bic Slogan!!