Stick ‘em up! 12 ways for businesses to use stickers

Stickers can be as much a part of your marketing campaigns as your flyers, posters, and other printed products. Here are some great ways your business can use stickers of various shapes, colours, designs, and sizes to spread the word about your brand—easily, creatively, and cost-effectively.

1. Highlight a key benefit

Put a sticker on your product to draw attention to what makes it special. A ‘just released’ sticker on a newly introduced product is proven to accelerate sales. Or if you sell books, a ‘limited edition signed by the author’ sticker could result in increased demand for the exclusive version.

2. Advertise a sale

Stickers can be more targeted and effective than overhead signs for discount items, especially in high-traffic shops where products are often moved around. A brightly coloured “XX% Off” sticker with bold text will ensure that sale items are clearly marked wherever they end up.

3. Provide extra product information

Add stickers to highlight unique selling points, like “Locally Sourced,” “Celebrity Endorsed,” or “Wheat-Free.” These eye-catching labels can quickly communicate what sets your product apart, making it easier for customers to spot what they’re looking for.

4. Point customers towards your website

Drive traffic to your website, blog, or social media by adding a QR code sticker to your products. QR codes allow customers to simply scan with their phone to access digital content. You can even direct them to exclusive content, like a sign-up for monthly discounts. If you’re new to QR codes, here’s a helpful guide on creating QR codes for business.

5. Create a buzz

Generate excitement with a sticker campaign that builds intrigue. A simple, thought-provoking message or question on your stickers can capture interest and encourage word-of-mouth marketing. Many brands have taken this approach viral, getting people talking and building anticipation until the campaign reveals its message.

6. Alert customers to dietary information

Stickers can also provide essential dietary information at a glance, such as “Vegan,” “Gluten-Free,” or “Contains Nuts.” These labels make it easy for customers to make informed choices while building trust in your brand’s transparency. Watch how Solopress customer Wilma’s Bakery achieved this with custom shape stickers on rolls.

7. Use stickers as a packaging seal

Stickers can double as stylish and practical packaging seals. From “Freshly Packed” to a simple logo, stickers can reinforce brand identity while ensuring customers know their product is secure and tamper-free.

8. Sell stickers as merchandise

Many brands successfully sell stickers as merch, tapping into audiences who love to display logos, designs, or phrases that resonate with them. From automotive brands to coffee shops, stickers are a low-cost product that fans love to buy and stick on laptops, water bottles, or car windows.

9. Distribute as a giveaway at events

Free stickers are a popular, cost-effective giveaway at trade shows, conferences, and community events. Branded stickers can be easily distributed, and recipients are more likely to share them, offering long-lasting exposure well beyond the event.

10. Raise Awareness & Warn People

Stickers play a key role in spreading awareness, not just for commercial uses but for social causes. Charities and not-for-profits can use stickers to promote important messages, while in industries such as construction, engineering, and catering, stickers warn of potential hazards like “Danger,” “Wear Gloves,” or “No Smoking.”

11. Surprise your customers

Place stickers on less-expected spots, like the base of bottles or containers, with a positive or funny message that makes people smile—“Wow! You’re awesome!” or simply “Smile 😊.” These small touches can brighten a customer’s day, get people talking about your brand, and even encourage repeat sales if you offer a series of different designs.

12. Motivate and inspire

Stickers can encourage and engage your audience, whether they’re employees or customers. Motivational messages like “You’ve Got This!” or “Team Player” on custom stickers can reinforce a positive culture, create a sense of inclusion, and inspire loyalty. For kids, stickers are a simple yet effective reward to keep them engaged in classes or activities, helping to drive return visits and positive brand associations.

If you’re ready to start using Stickers to boost your business, explore our Sticker and Label printing options and discover the right size, shape, and material for your needs, supplied on sheets, rolls, or individually.