Brand Central was developed to provide consistently on-brand print for companies and organisations with multiple sites or franchises. We understand that these business models face significant challenges in managing their print. Brand guardianship becomes difficult when different teams or franchisees source their own materials, and costs spiral when print procurement is fragmented across locations.
With Brand Central from Solopress, clients receive a bespoke print-buying portal where design templates and print materials can be accessed by various locations, teams, or individuals. Once set up, there are no recurring fees, and invoicing can be managed either centrally or devolved, depending on what suits your business model. The portal also supports non-print templates, such as digital assets or internal communications.
Brand Central Pioneers
We were excited to launch Brand Central and introduce it to our first group of clients. Their experiences highlight how the platform simplifies print management, saves time and money, and ensures a strong, consistent brand for companies looking to expand their reach.
Pauline Quirke Academy
The Pauline Quirke Academy (PQA) is a national theatre and performing arts school founded by actor Pauline Quirke MBE. With over 200 locations across the UK, PQA offers classes in Musical Theatre, Comedy & Drama, and Film & Television for young people aged 4 to 18. As the network expanded, PQA needed a way to provide licensees with the flexibility to access consistent, on-brand print materials without overwhelming their central team.
Marketing materials on demand
To address this, PQA adopted Brand Central, a customised print portal that simplified the process of ordering marketing collateral for local events, classes, and promotions. The portal gave each licensee direct access to a selection of pre-approved templates, which they could personalise with location-specific details, all while maintaining the professional and cohesive look of the PQA brand.
“Brand Central has really empowered our network to source the marketing collateral they need, whenever they need it,” says Gee Luckhurst, Marketing Manager at PQA. “It’s freed up valuable time for our central team and allowed licensees to be more self-sufficient, without being tied to HQ office hours.”
Personalised print
Setting up the portal was straightforward, with Solopress working closely with PQA to ensure it was customised to fit the brand’s needs. The result was a user-friendly platform that made it easy for franchisees to order everything from flyers to banners, while adhering to PQA’s established design standards.
“The ability to personalise materials has been a game-changer,” adds Gee. “We’ve managed to strike the right balance between brand consistency and local relevance, and our licensees have found the platform intuitive and easy to use.”
Straightforward budgeting
Cost efficiency was another advantage. By consolidating print orders through Brand Central, PQA could take advantage of bulk pricing, reducing overheads and eliminating the inefficiencies that came with scattered procurement. “The quality is always reliable, and the pricing remains competitive, which helps our licensees manage their budgets effectively,” notes Gee. “Quick turnaround times have also been a huge benefit, ensuring our academies get the materials they need without delays.”
For PQA, Brand Central has been more than just a print ordering tool—it’s become an essential part of maintaining brand unity across its network of academies, all while supporting local marketing efforts.
TEMPLESPA
TEMPLESPA is a luxury science-led skincare brand that operates through an omni-channel business model. Spa To Go is one of the channels that is a social selling model, with a community of over 5,000 Lifestyle Consultants and Ambassadors across the UK. Before adopting Brand Central managing consistent and changing print materials for sales and promotions across such a large network was a constant challenge.
Prêt-à-portal
Having already been a Solopress customer, TEMPLESPA saw the potential to streamline their print processes further with Brand Central. The bespoke print portal was designed to give their Spa To Go community easy access to the printed collateral they need without compromising brand consistency. The portal itself was designed to align with the TEMPLESPA look and feel to appear branded and professional and to enhance the experience of stakeholders using the site.
“The onboarding process was straightforward, and Tom at Solopress was incredibly supportive throughout,” explains James Hutchinson, Communications & Training Coordinator at TEMPLESPA. “We were able to customise the portal to reflect our brand’s identity, ensuring it was intuitive and professional for our consultants to use. Our community can now access the materials they need, whenever they need them, and they’re confident that everything aligns with our brand standards.”
Nationwide brand consistency
For TEMPLESPA the flexibility of Brand Central has been a game-changer. Previously, community members often struggled with sourcing print materials independently, leading to inconsistencies in branding, print materials and higher costs. Now, with a centralised portal, they can easily order marketing materials for their sales and promotions, knowing they are always on-brand and competitively priced. The ease of use has also been a hit among the community, with many praising the ability to order quickly and efficiently.
“The quality of print has been outstanding, and we’ve definitely noticed cost savings, especially with bulk orders. Brand Central has made our brand management simpler, more consistent, and far more efficient,” says James Hutchinson. “It’s allowed us to focus more on growing our business, knowing our community is supported with the right materials.”
Brand Central’s tailored solution has provided TEMPLESPA with the tools to empower their community, maintain brand integrity, and optimise their print procurement process – all while reinforcing the company’s commitment to high standards and quality.
Explore Brand Central
Discover more about how Brand Central can help your business. Visit brandcentral.co.uk to learn more or complete our contact form and we’ll be in touch to discuss how Brand Central can help to streamline your print processes and maintain brand consistency.
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