Matt

Matt refers to a non-glossy finish on printed materials. It offers a smooth, texture-free surface with little to no glare, making it ideal for prints that will be viewed under bright lights.

While it might not show colour as vibrantly as glossy paper, its understated elegance and ease of readability make it a popular choice for Business Cards, Book pages, and fine art prints.

Its low-reflective quality also makes it less likely to attract fingerprints, adding to its practicality.